There are several benefits of social media management that goes far beyond than raising brand awareness and staying current on the latest internet trends. The channel is key to build personal connections with target audiences at scale.

Social media managers are responsible for developing the strategies that maintain and grow a social presence, on top of administrative and team development tasks. Any given day might involve content creation, campaign strategies, career planning, analytics reporting.

Social media marketing is the use of social media platforms on which users build social networks and share information—to build a company's brand, increase sales, and drive website traffic. In addition to providing companies with a way to engage with existing customers and reach new ones, SMM has purpose-built data analytics that allows marketers to track the success of their efforts and identify even more ways to engage.