Content writing is creating and editing written content for the internet. That means blog posts, articles, social media posts, website copy, etc. What unifies all these types of writing is the purpose. Content is intended to be consumed, and writers create written content that enriches the connection between a brand and its target audience.

A campaign strategy is a plan or roadmap that helps you achieve your goal. Strategies can be used for anything. In the commercial sector, business strategies are used to make more profit. Activists use campaign strategies to bring about positive social change. A campaign strategy is made up out of these basic elements below. We put them in a logical order: first, you should think as broadly as possible about your visions, social and political context, and power. Step by step, we move through ‘cutting’ problems to issues, considering the steps involved in resolving the problem you’re focused on, who you might work with and how you expect to influence power-holders.